Finding competitive market intelligence information is critical for planning any new business, or for expanding an existing business. With so much information available, from multiple sources, business owners need to use their time most efficiently to access the key resources that really impact their bottom line.
In this seminar, we will explore and learn to use a number of very useful market research resources for business planning and marketing, including:
- Markham Public Library online business databases (business plan templates, current news, insights, tips and more)
Statistics Canada census information and local Markham Economic/Demographic information (age ranges, households, income levels, mother tongue, educational attainment) - BizPaL – Business permit and licence search tool (find relevant regulations for your specific type of business)
- Business Directories online: Reference Canada and local Markham Business Directory (create targeted business lists to identify potential suppliers or prospective customers)
- Industry Canada SME Benchmarking tool (compare your business financial statement performance to the industry averages in Ontario/Canada or use these averages to help you with estimating your business plan)
- Traffic Data Counts
- Other Key Resources: Canada Business Ontario, Industry Canada Industry profiles, Statistics Canada Household Spending report
A limited number of computer stations are available for use on a first come, first served basis. You can bring your own laptop, but access to power outlets is limited.
