Main Street Unionville
Download the Full Report
Visitor Summary
3.1 M
Total Number of Visitors
220.1 K
Number of Unique Visitors
Average Visit/Visitor | Average Visitors/Month | Average Visits/Month | Weekday Visits/Total Visits | Weekend Visits/Total Visits |
|---|---|---|---|---|
14 | 18.3 K | 256.7 K | 64% | 36% |
Visitor Demographic
Intergenerational and Multicultural Families
Diverse culture with mix of immigrant and/or Canadian-born backgrounds
Flourishing East Asian Community
Primarily first-generation immigrants from China and Hong Kong, moved to Markham in 1990s/2000s
Resting and
Retired
Older, long-time Markham residents
Unionville is visited by a multi-cultural demographic. An average family visiting this area can be sampled as a financially secure family, which is fairly large and lives in a sub-urban part of the city. Majority of the visitors are of Asian descent.
% of Visits by Unique Visitors (Weekly)
Saturday is usually the busiest day in Unionville – where the largest number of visitors come down. Sunday and Friday come close. A snapshot of the visitor data also reveals that the average household income of the visiting families is ~CAD $127K, and the average age range of the visitors is between 35 to 44 (middle-aged population).
Demographic Summary of Unique Visitors
$127 K
Average Household Income
35 to 44
Maintainer Age
54%
Households with Children
4+ People
Household Size
University
Education
High
Cultural Diversity
A Geographic Summary
L3R, L6C and L3P are the three most Forward Sortation Areas in Unionville with respect to volume of visits by unique visitors in Markham – getting in 996,125; 368,564 and 270,218 visitors respectively.
35%
70%
Media and Spending Habits
Media Usage Snapshot
Form of Media | Usage | Used For |
|---|---|---|
| Internet | 370 min/day | Extensively used for:
|
| Television | 167 min/day | Extensively viewed:
|
| Radio | 9 hours/week | Extensively heard:
|
| Direct/Outdoor | 10 min/day (commuting one way by car) | Top DM formats used were:
|
| Magazine | 5 min/day | Top genre read was about food |
| Newspaper | 0.6 hours/week | Extensively read sections:
|
Social Media Applications
Facebook (72.9%), WhatsApp (78.4%) and YouTube (78%) have been the most popular social media websites in Unionville in 2022.
WhatsApp was the most used social media application in Unionville, with people using it nearly on the same lines as the benchmark across Markham.
Top Restaurant Types in the Area
- While Pizza Restaurants (59%), Asian Restaurants (48.3%) and Chicken Restaurants (38.6%) were the most ordered from restaurants last year based on volume, Mexican Burrito Styled Restaurants (28.6%), Chicken Restaurants (38.6%) and Ice Cream/Frozen Yogurt places (31.6%) were the top kinds of restaurants ranked by index.
- Fast Casual Restaurants (40.2%), Casual Family Dining Restaurants (35.5%) and Food Courts (33.6%) were the top restaurant service types based on volume, Fast Casual Restaurants (40.2%), Food Courts (33.6%) and other kinds of restaurants (14.7%) were the top restaurant service types based on index.
- While Take Out (72.7%), Drive Through (43.1%) and Home Delivery (30.2%) were the top food ordering methods based on volume of food, Online Meal Kit (9%), Drive Through (43.1%) and Take Out (72.7%) were the top ordering food methods based on index.
