First Markham Place
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Visitor Summary
8.2 M
Total Number of Visitors
473.1 K
Number of Unique Visitors
Average Visit/Visitor | Average Visitors/Month | Average Visits/Month | Weekday Visits/Total Visits | Weekend Visits/Total Visits |
|---|---|---|---|---|
17.2 | 39.4 K | 679.4 K | 62% | 38% |
Visitor Demographic
Young Singles
and Couples
Highly educated, working professional. Primarily of East Asian descent.
Intergenerational and Multicultural Families
Diverse culture with mix of immigrant and/or Canadian-born backgrounds
Flourishing East Asian Community
Primarily first-generation immigrants from China and Hong Kong, moved to Markham in 1990s/2000s
First Markham Place is visited by
% of Visits by Unique Visitors (Weekly)
Saturday is usually the busiest day in First Markham Place – where the largest number of visitors come down. Sunday and Friday come close. A snapshot of the visitor data also reveals that the average household income of the visiting families is ~CAD $127K, and the average age range of the visitors is between 35 to 44 (middle-aged population).
Demographic Summary of Unique Visitors
$127 K
Average Household Income
35 to 44
Maintainer Age
54%
Households with Children
4+ People
Household Size
University
Education
High
Cultural Diversity
A Geographic Summary
L3R, L6C and L3T are the three most FSAs in First Markham Place with respect to volume of visits by unique visitors in Markham - getting in 1,347,962; 1,057,613 and 331,032 visitors respectively.
35%
70%
Media and Spending Habits
Media Usage Snapshot
Form of Media | Usage | Used For |
|---|---|---|
| Internet | 371 min/day | Extensively used for:
|
| Television | 168 min/day | Extensively viewed:
|
| Radio | 9 hours/week | Extensively heard:
|
| Direct/Outdoor | 10 min/day (commuting one way by car) | Top DM formats used were:
|
| Magazine | 5 min/day | Top genre read was about food |
| Newspaper | 0.6 hours/week | Extensively read sections:
|
Social Media Applications
Facebook (72.9%), WhatsApp (78.5%) and YouTube (78%) have been the most popular social media websites in First Markham Place in 2022.
WhatsApp was the most used social media application in First Markham Place, with people using it nearly on the same lines as the benchmark across Markham.
Top Restaurant Types in Markham
- While Pizza Restaurants (59.5%), Asian Restaurants (48%), and Chicken Restaurants (39.1%) were the most ordered from restaurants last year based on volume, Mexican Burrito Styled Restaurants (28.4%), Chicken Restaurants (39.1%), and Ice Cream/Frozen Yogurt Places (31.7%) were the top kinds of restaurants ranked by index.
- Fast Casual Restaurants (40%), Casual Family Dining Restaurants (35.4%), and Food Courts (33.8%) were the top restaurant service types based on volume, Fast Casual Restaurants (40%), Food Courts (33.8%), and Other Kinds of Restaurants (14.9%) were the top restaurant service types based on index.
- While Take Out (72.6%), Drive Through (43.1%), and Home Delivery (29.9%) were the top food ordering methods based on volume of food, Online Meal Kit (9.3%), Drive Through (43.1%), and Take Out (72.6%) were the top ordering food methods based on index.
