Markham-based Nobis Collaborates with Paris Saint-Germain and Jay Chou to Unveil Limited-Edition Collectors Set

Dec 12, 2023

The Paris Saint-Germain (PSG), the iconic Parisian football club; Nobis, the renowned Canadian outerwear brand and Jay Chou, the Asian global superstar, are thrilled to announce the launch of a groundbreaking collaboration: the "Ace of Stade" 3-IN-1 Collector's Set. This exclusive partnership marries a spectacular blend of fashion, football, and music in their one-of-a-kind jacket pairing.

The "Ace of Stade" collaboration is multi-faceted, drawing inspiration from three forms of magic: Vanish, Appearance and Transformation, and the magical game of football. "Magic is actually like music. It is a universal language," says the King of Mandopop, Jay Chou. This theme resonates with Jay Chou's passion for magic and represents being at the pinnacle of any field, akin to football and performance. The 'Ace' is a nod to the Ace of Spades, representing excellence. The term 'Stade' reflects the unifying spirit of PSG and Jay Chou, captivating stadiums worldwide, whether it be through music or football.

Full Article: Business Wire