Small Business Support Program Helps Bring Markham Businesses into Digital World

Oct 17, 2023

When Kate Mills and Jonathan Mills first opened The Rotation Room amid the pandemic, they weren't sure what they had gotten themselves into until the City of Markham and its small business program Digital Main Street offered to help them navigate some of the biggest challenges.

The Rotation Room is a harness training room and dance studio in Thornhill. “We felt like we were up against everything at first,” says the owners, recounting the immense hardships imposed on the industry by the pandemic lockdown.

Fortunately, the Mills said they were supported by professional consultants through the city and the Digital Main Street program, which helped them apply and successfully complete the CDAP (Canada Digital Adoption Program), Digital Transformation Grant, and ShopHERE programs.

“What they offered was over and above our expectations, and many aspects of the programs, such as one-on-one support, financial assistance, and resources, were real lifelines for us.”

In September 2022, in an effort to help small businesses recover from the impacts of COVID-19, Markham launched the Digital Main Street program. 

As part of the program, dedicated staff, called the Digital Service Squad, support small business owners through training programs, consultations, and access to grant funding.

The grant of $2,500 supports businesses in acquiring and deploying digital tools for social media marketing, website development, business software, and necessary hardware.

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